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Children playing together outdoors in northern Thailand, photographed from behind in evening light.

Chiang Mai · since 2011

Every child deserves to grow up unharmed.

The HUG Project works with Thai police, prosecutors, schools, and families against the sexual abuse and exploitation of children — and publishes everything we learn, free, in Thai and English.

Founding partner of the TICAC task force · Thailand’s first Children’s Advocacy Center

Task force
Founding partner of TICAC, Thailand Internet Crimes Against Children, since 2016.
Advisory
Founder Boom Mosby serves as an Official Advisor to TICAC.
Advocacy centers
Opened Thailand’s first CAC in Chiang Mai. Five now operate nationwide.
Recognition
US State Department TIP Hero, 2017. Vital Voices Global Leader in Human Rights, 2018.

The problemOnline exploitation

Exploitation rarely looks like abduction. It usually begins as a message from someone who seems kind, and most children never tell anyone.

Thailand sits at the centre of the region’s livestreaming and grooming networks. Offenders reach children through the same apps their parents installed, and payment moves across borders faster than a case file does.

When a child does speak, they usually tell a friend, a teacher, or a relative before they tell an authority. That is why the adults around a child matter more than any filter or app setting.

How grooming usually developsHOW IT USUALLY DEVELOPSIt rarely begins with a threat. It begins with attention.ContactA friendly approachwhere children alreadyare: a game, a commentthread.TrustTime invested. Learningwhat the child caresabout, and what theylack.IsolateThe conversation movessomewhere private, awayfrom friends and family.EscalateSmall requests,rewarded. Then largerones.ControlSecrecy and shame becomethe lever. Fear replacespersuasion.Each phase looks reasonable on its own. That is what makes the pattern work.
How grooming usually developsHOW IT USUALLY DEVELOPSIt rarely begins with a threat.It begins with attention.ContactA friendly approach where childrenalready are: a game, a comment thread.TrustTime invested. Learning what the childcares about, and what they lack.IsolateThe conversation moves somewhereprivate, away from friends and family.EscalateSmall requests, rewarded. Then largerones.ControlSecrecy and shame become the lever. Fearreplaces persuasion.Each phase looks reasonable on its own.
Understand how exploitation happens

The modelWhat changed

One room, one interview, one telling.

Before Thailand had Children’s Advocacy Centers, a child who disclosed abuse was sent from agency to agency and asked to describe what happened at every stop. HUG opened the country’s first CAC in Chiang Mai to end that.

Before and after the Children’s Advocacy Center WITHOUT A COORDINATED CENTRE The child travels to five agencies. 12345PoliceHospitalProsecutorSocial workCounsellingCHILD Five journeys. The account retold five times. THE MODEL HUG OPENED IN CHIANG MAI The five agencies come to the child. CHILDREN’S ADVOCACY CENTERPoliceHospitalProsecutorSocial workCounsellingCHILDONE One place. One interview. One telling.
Before and after the Children’s Advocacy CenterWITHOUT A COORDINATED CENTREThe child travels to five agencies.12345PoliceHospitalProsecutorSocial workCounsellingCHILDFive journeys. The account retold five times.THE MODEL HUG OPENED IN CHIANG MAIThe five agencies come to the child.CHILDREN’S ADVOCACY CENTERPoliceHospitalProsecutorSocial workCounsellingCHILDOne place. One interview. One telling.
The Children’s Advocacy Center model. Agencies keep their own expertise but work as one team in one place, so the child tells their account once. Five centers now operate across Thailand, beginning with Chiang Mai.
How the CAC model works
15years working in Chiang Mai, since 2011
5Children’s Advocacy Centers nationwide, starting with Thailand’s first
6field guides published free, in Thai and English
1interview instead of five, in the CAC model

Stage one · Prevent

Teach the room around the child.

We train the adults a child is most likely to tell first: teachers, caregivers, and community volunteers, alongside the children themselves. The material informs without frightening children into silence.

  • Internet safety courses delivered in schools across northern Thailand
  • Curriculum published free for other organisations to use
  • Awareness campaigns in Thai and English
How prevent works
A HUG Project internet safety session in a school classroom in northern Thailand.

An internet safety session in a partner school.

Stage two · Protect

Stand beside the child through the case.

A case means interviews, medical examinations, and a court process built for adults. We work inside the TICAC task force so that process is child-centred, and so no child goes through it alone.

  • Victim identification and fact-finding alongside Royal Thai Police
  • Child-centric interview practice, documented and shared
  • Training for law enforcement on victim dynamics, not only on the law
How protect works
A Thailand Internet Crimes Against Children task force vest.

TICAC: the task force HUG helped found in 2016.

Stage three · Restore

Stay long after the case closes.

Recovery is not an outcome you can report in a quarter. Children need housing they trust, schooling they can return to, therapy that does not re-traumatise them, and an adult who is still there in three years.

  • Trauma-informed counselling and long-term case management
  • Coordinated care through the Children's Advocacy Center model
  • Education, vocational training, and family reintegration where it is safe
How restore works
A HUG Project community training session with local families in Chiang Mai province.

Community work in Chiang Mai province.

Boom Mosby, founder of the HUG Project.

“We can be an agent of change. We need to break the culture of silence. We need to speak up and we need to fight for each other.”

Boom MosbyFounder, The HUG Project · US State Department TIP Hero 2017
Toy tricycles at a HUG community event
A child playing with a hula hoop
Craft activities at a HUG session
Paper roses made in an activity session
A child playing outdoors
Hands holding coins for a donation
Children resting by the river
Sunset over a lake in northern Thailand

From the HUG archive · Chiang Mai and northern Thailand

SupportGive

Restoration is the expensive part, and the part that lasts.

Prevention sessions and case advocacy attract funding. Years of therapy, schooling, and housing for one child are harder to raise money for and matter more. That is where giving goes furthest.

The HUG Project does not process payments on this website. Donations are handled by our verified partners, GlobalGiving and Allegro Solutions.

Ways to give

Get help

If a child is in danger, start here.

You do not need proof and you do not need to be certain. If something feels wrong, report it. Trained people will take it from there.

If you are a child and someone is making you do things online that you do not want to do, none of it is your fault. Tell one adult you trust, or use a number below.