The HUG Project / The problem / Report it! Don’t Share it!
Report it! Don’t Share it!
When abuse material appears in a feed or a group chat, most people share it in outrage, to warn others. Sharing it re-harms the child every time, spreads the material further, and is an offence in itself. There is one right move: report it.
WatchTwo minutes
The animation, made with Meta
Why it matters
Sharing is not solidarity.
Every share of abuse material spreads the record of a child’s worst moment to more screens, more servers, and more strangers. The child is re-harmed each time, no matter how outraged the caption is.
Sharing it is also an offence in itself, including sharing it privately to ask whether it is real or to warn other parents. Platforms and police can act on a report; they cannot un-send a share.
Do this
If the material appears in front of you
- Report it in the app. Every major platform has a report option on the post or message itself. Use it first: it starts removal and preservation.
- Report it to the authorities. Call 1300 or 1387, or 191 if a child is in immediate danger. If you recognise the child, say so in the report.
- Do not forward, screenshot, or repost it. Not to condemn it, not to ask if it is real, not to warn others. Deleting your copy is the last step, after reporting, not the first.